Business experience
25 years in multinational technology businesses informs the questions we ask and the priorities we set.
About TRU Intelligence
Business first. People always.
TRU builds practical AI teams around the intelligence already inside your business: your people, your experience and the way you work.
Jared Tatterson · Founder
25+
years in technology,
brought to the work ahead.
Business experience.
Personal involvement.
Jared spent 25 years with multinational technology companies including Sony and Bose, in national, North American and Global roles. Today, he brings that business experience to practical AI implementation.
Over the past 2 years, Jared has focused on learning AI, building with it and developing the TRU platform. He stays directly involved in understanding your business, shaping your team and guiding the build.
“Technology creates value only when it fits the operating reality and leaves people more capable.”
Why TRU exists
Your intelligence. Amplified.
Useful AI starts with understanding the business it serves.
Your knowledge lives in customer conversations, documents, decisions and experience. TRU helps you put that knowledge to work in AI roles with clear responsibilities.
We bring the business conversation and the practical build together. You learn how to use the setup, check its work and choose where to grow next.
AI-native, every day
We work the way we help you work.
TRU uses the same systems and AI operational teams we offer to clients. They are part of how we organize knowledge, prepare work and build our platform.
Hands-on practice
Jared has spent the past 2 years learning AI, building with it and developing the TRU platform.
Shared capability
We bring that practical experience to your setup—and teach you to direct, review and grow your own team.
A practical first conversation
Let’s start with your business.
Talk directly with Jared about the work you want help with and what a useful next step could look like.