About TRU Intelligence
Business first. People always.
TRU builds practical AI teams around the intelligence already inside your business: your people, your experience and the way you work.
Jared Tatterson · Founder
25+
years in technology,
brought to the work ahead.
Business experience.
Personal involvement.
Jared spent 25 years with multinational technology companies including Sony and Bose, in National, North American and Global roles. Today, he brings that business experience to practical AI implementation.
Over the past 2 years, Jared has focused on learning how to orchestrate AI, building with it and developing the TRU platform. He stays directly involved in understanding your business, shaping your team and guiding the build.
“Technology creates value only when it fits the operating reality and leaves people more capable.”
Why TRU exists
Your intelligence. Amplified.
Useful AI starts with understanding the business it serves.
Your knowledge lives in customer conversations, documents, decisions and experience. TRU helps you put that knowledge to work in AI roles with clear responsibilities.
Jared stays involved in defining a useful scope, reviewing the work with you and making sure your team understands how to use it.
We bring the business conversation and the practical build together. You learn how to use the setup, check its work and choose where to grow next.
TRU in practice
We work this way ourselves.
Specialized AI assistants are part of how TRU organizes knowledge, prepares work and builds, with Jared setting priorities and reviewing key decisions.
A real example · This website
The original request
Jared asked for a website that helps small-business owners understand what TRU builds, what they can buy and how to start.
- Jared · Founder
- Set the direction and offer, reviewed the wording and preview, and approved the release.
- Sterling · AI Chief Marketing Officer
- Helped shape the buyer message, section order and copy for Jared’s review.
- Q · AI Head of Engineering
- Turned the reviewed direction into the website and checked the implementation before returning it for review.
From first draft to launch
Over several days, Jared worked with Sterling and Q to refine the messaging, review new versions and improve the site until it was ready to launch.
Today, our AI Marketing Team manages the website and marketing, with Jared setting priorities and reviewing key decisions.
A practical first conversation
Let’s start with your business.
Talk directly with Jared about the work you want help with and what a useful next step could look like.